Case Study
Secret Temptation
From the house of Mcnroe, a recognized expert in fragrances and perfumes, Secret Temptation is a well-known leading female grooming-personal care brand, known best for its extensive range of Deodorants and Perfume. It is one of the top deodorant brands by the virtue of its exceptional quality and fragrance range.
Campaign Objective
To bring on board a suitable face for their brand especially from the south market to drive awareness & interest for the launch of its new perfume roll on.
Social Aviator’s Creative Solution
We identified the most relevant talent and collaborated with Secret Temptation to build a credible & sustainable 3 month long campaign with digital medium usage rights which will be leveraged to build the brand visibility & attain their market share simultaneously.
We conceptualised & executed an end-to-end campaign with the help of all our divisions – Social Labs & Social Production by creating videos & image assets for the brand which will be used on digital mediums
Strategy & Result
Identified Raashi Khanna as a famous south indian celebrity as an ideal fitment that is most relevant for the desired TG
